Table toppers
for 2016

See who's come out on top of the leaderboards this year and find out how we calculate the Sports Social Media Index. #ssmi16

Hull KR

Overall Position: 1
League: Super League
Last Year: 29
%: 75.50

Sheffield Wednesday

Overall Position: 2
League: Championship
Last Year: 9
%: 75.25

Introduction

The Sport Social Media Index is an annual league table of all 146 British professional football, rugby and cricket teams, ranked according to the best use of social media by their official club channels. Launched in 2013, the annual Index is compiled by measuring the social media performance of each team based, not just on an algorithm, but also qualitative analysis by a panel of three judges.

The Index, produced by PR and social media agency Umpf, is an overall table of all 146 teams ranked top to bottom, plus nine additional tables showing rankings based on each sporting league.

Despite being relegated at the end of last season, Rugby League team Hull Kingston Rovers take the top spot with an impressive score of 75.5. Division One Cricket and Scottish Premier League teams have also made their first appearances in the top ten overall league table, which is usually dominated by football clubs.

Methodology

There are three elements to our methodology – with a maximum score of 100 being attainable. Watch the video below to get a better understanding of how it all works or click on the link below for a full description.

League Tables

See the latest rankings from the tables within the dropdown below. (Tables based on standings at 1st Sep 2016)

	Team	Sport	%	Last Year
Overall League
1.	Hull KR		75.50	29
2.	Sheffield Wednesday		75.25	9
3.	Warrington Wolves		74.67	128
4.	Northampton		74.67	102
5.	Saracens		74.42	35
6.	Yorkshire		73.92	123
7.	Coventry		73.17	22
8.	Aberdeen		72.92	30
9.	Walsall		72.92	5
10.	Wimbledon		72.42	133
11.	Carlisle Utd		71.67	99
12.	Colchester		71.33	34
13.	Durham		71.17	92
14.	Oxford Utd		71.08	20
15.	Wycombe		70.92	2
16.	Bristol City		70.92	16
17.	Leeds		70.67	27
18.	Ross County		70.42	75
19.	Peterborough		70.42	74
20.	London Irish		70.17	121
21.	Hartlepool		70.17	76
22.	Motherwell		69.75	66
23.	Arsenal		69.67	73
24.	Middlesex		69.67	72
25.	Dundee		69.58	18
26.	St Helens		69.42	147
27.	Huddersfield Giants		69.42	81
28.	West Ham		69.42	58
29.	Plymouth		69.42	17
30.	Burton		69.42	109
31.	Leeds Rhinos		69.17	3
32.	Bournemouth		69.00	24
33.	Celtic		68.92	56
34.	Harlequins		68.92	11
35.	Brentford		68.92	70
36.	Hull FC		68.75	145
37.	Barnet		68.67	41
38.	Bath Rugby		68.42	33
39.	Salford City Reds		68.42	148
40.	Yeovil		68.17	51
41.	Leicester Tigers		68.00	12
42.	Worcester		68.00	12
43.	Wigan Warriors		67.92	71
44.	Hearts		67.83	10
45.	Morecambe		67.67	57
46.	Port Vale		67.67	19
47.	Accrington		67.42	144
48.	Bury		67.42	63
49.	Rochdale		67.42	7
50.	Sheffield United		67.42	137
51.	Northamptonshire		67.42	103
52.	Scunthorpe		67.17	136
53.	Brighton		67.17	15
54.	Norwich		67.17	119
55.	Crystal Palace		66.92	44
56.	Luton		66.92	111
57.	Fleetwood		66.92	135
58.	Rotherham		66.92	105
59.	Oldham		66.67	140
60.	Gillingham		66.67	31
61.	Sussex		66.67	55
62.	Partick Thistle		66.42	52
63.	Charlton		66.42	39
64.	Somerset		66.42	77
65.	Preston North End		66.42	108
66.	Sunderland		66.17	104
67.	Derbyshire		66.17	117
68.	Gloucestershire		66.17	38
69.	Middlesbrough		65.92	78
70.	Nottingham Forest		65.92	86
71.	Widnes Vikings		65.67	139
72.	MK Dons		65.67	6
73.	Man Utd		65.17	53
74.	Worcestershire		65.67	130
75.	Southend		64.92	13
76.	Warwickshire		64.92	88
77.	Leicester		64.67	14
78.	St Johnstone		64.58	60
79.	Newcastle Falcons		64.42	61
80.	Exeter Chiefs		64.42	37
81.	Everton		64.42	82
82.	Cambridge		64.42	98
83.	Barnsley		64.42	113
84.	Catalan Dragons		64.25	4
85.	Castleford Tigers		64.17	93
86.	Burnley		63.92	8
87.	Lancashire		63.92	97
88.	Hampshire		63.92	47
89.	Newcastle		63.92	97
90.	West Brom		63.42	28
91.	Notts County		63.42	80
92.	Gloucester Rugby		63.17	65
93.	Mansfield		63.17	48
94.	Rangers		62.92	N/A
95.	Kilmarnock		62.92	106
96.	Southampton		62.92	59
97.	Liverpool		62.67	79
98.	Man City		62.67	83
99.	Tottenham		62.42	50
100.	Huddersfield		62.42	43
101.	Watford		62.17	54
102.	Stevenage		62.17	91
103.	Bradford		62.17	125
104.	Exeter		61.92	64
105.	Sale Sharks		61.42	100
106.	Bolton		61.42	118
107.	Essex		61.42	143
108.	Nottinghamshire		61.42	101
109.	Aston Villa		61.42	36
110.	Inverness CT		60.92	89
111.	London Wasps		60.92	42
112.	Grimsby Town		60.92	N/A
113.	Swindon		60.92	68
114.	Kent		60.92	85
115.	Surrey		60.67	124
116.	Hamilton Academical		60.42	49
117.	Chesterfield		60.42	26
118.	Ipswich		59.67	1
119.	Stoke		59.42	110
120.	Millwall		59.17	129
121.	Leicestershire		59.17	67
122.	Blackburn		59.17	127
123.	Chelsea		58.92	90
124.	Bristol Rovers		58.92	62
125.	Wolves		58.67	25
126.	Swansea		57.92	116
127.	Derby		57.92	96
128.	Northampton Saints		57.67	40
129.	Hull		57.42	95
130.	Wigan		57.42	138
131.	Cheltenham Town		57.17	N/A
132.	Crewe		57.17	21
133.	Reading		56.92	126
134.	Shrewsbury		56.67	32
135.	QPR		56.42	69
136.	Crawley		56.17	131
137.	Wakefield Wildcats		55.42	114
138.	Blackpool		55.17	142
139.	Newport		54.42	112
140.	Birmingham		53.67	45
141.	Leyton Orient		53.42	23
142.	Cardiff		53.42	120
143.	Portsmouth		53.17	94
144.	Glamorgan		52.42	134
145.	Fulham		51.42	141
146.	Doncaster		50.17	132

	Team	%	Last Year
Premier League
1.	Arsenal	69.67	11
2.	West Ham	69.42	9
3.	Bournemouth	69.00	2
4.	Crystal Palace	66.92	5
5.	Sunderland	66.17	10
6.	Middlesbrough	65.92	N/A
7.	Man Utd	65.17	7
8.	Leicester	64.67	1
9.	Everton	64.42	13
10.	Burnley	63.92	N/A
11.	West Brom	63.42	3
12.	Southampton	62.92	10
13.	Liverpool	62.67	12
14.	Man City	62.67	14
15.	Tottenham	62.42	6
16.	Watford	62.17	8
17.	Stoke	59.42	18
18.	Chelsea	58.92	15
19.	Swansea	57.92	19
20.	Hull	57.42	N/A

	Team	%	Last Year
Championship
1.	Sheffield Wednesday	75.25	4
2.	Bristol City	70.92	6
3.	Leeds	70.67	8
4.	Burton	69.42	N/A
5.	Brentford	68.92	13
6.	Brighton	67.17	5
7.	Norwich	67.17	N/A
8.	Rotherham	66.92	18
9.	Preston North End	66.42	19
10.	Nottingham Forest	65.92	15
11.	Barnsley	64.42	N/A
12.	Newcastle	63.92	N/A
13.	Huddersfield	62.42	10
14.	Aston Villa	61.42	N/A
15.	Ipswich	59.67	1
16.	Blackburn	59.17	23
17.	Wolves	58.67	7
18.	Derby	57.92	17
19.	Wigan	57.42	N/A
20.	Reading	56.92	22
21.	QPR	56.42	12
22.	Birmingham	53.67	11
23.	Cardiff	53.42	21
24.	Fulham	51.42	24

	Team	%	Last Year
Scottish Premiership
1.	Aberdeen	72.92	3
2.	Ross County	70.42	9
3.	Motherwell	69.75	8
4.	Dundee	69.58	2
5.	Celtic	68.92	6
6.	Heart of Midlothian	67.83	1
7.	Partick Thistle	66.42	5
8.	St Johnstone	64.58	7
9.	Rangers	62.92	N/A
10.	Kilmarnock	62.92	11
11.	Inverness CT	60.92	10
12.	Hamilton Academical	60.42	4

	Team	%	Last Year
EFL League One
1.	Northampton	74.67	N/A
2.	Coventry	73.17	6
3.	Walsall	72.92	1
4.	Wimbledon	72.42	N/A
5.	Oxford Utd	71.08	N/A
6.	Peterborough	70.42	13
7.	Port Vale	67.67	4
8.	Bury	67.42	11
9.	Rochdale	67.42	2
10.	Sheffield United	67.42	21
11.	Scunthorpe	67.17	20
12.	Fleetwood	66.92	19
13.	Oldham	66.67	23
14.	Gillingham	66.67	8
15.	Charlton	66.42	N/A
16.	MK Dons	65.67	N/A
17.	Southend	64.92	3
18.	Bradford	62.17	16
19.	Bolton	61.42	N/A
20.	Swindon	60.92	12
21.	Chesterfield	60.42	7
22.	Millwall	59.17	17
23.	Bristol Rovers	58.92	N/A
24.	Shrewsbury	56.67	9

	Team	%	Last Year
EFL League Two
1.	Carlisle Utd	71.67	17
2.	Colchester	71.33	N/A
3.	Wycombe	70.92	1
4.	Hartlepool	70.17	11
5.	Plymouth	69.42	2
6.	Barnet	68.67	5
7.	Yeovil	68.17	7
8.	Morecambe	67.67	8
9.	Accrington	67.42	23
10.	Luton	66.92	19
11.	Cambridge	64.42	16
12.	Notts County	63.42	12
13.	Mansfield	63.17	6
14.	Stevenage	62.17	14
15.	Exeter	61.92	10
16.	Grimsby Town	60.92	N/A
17.	Cheltenham Town	57.17	N/A
18.	Crewe	57.17	N/A
19.	Crawley	56.17	21
20.	Blackpool	55.17	N/A
21.	Newport	54.42	20
22.	Leyton Orient	53.42	4
23.	Portsmouth	53.17	15
24.	Doncaster	50.17	N/A

	Team	%	Last Year
CC Division One
1.	Yorkshire	73.92	8
2.	Durham	71.17	6
3.	Middlesex	69.67	3
4.	Somerset	66.42	4
5.	Warwickshire	64.92	5
6.	Lancashire	63.92	N/A
7.	Hampshire	63.92	1
8.	Nottinghamshire	61.42	7
9.	Surrey	60.67	N/A

	Team	%	Last Year
CC Division Two
1.	Northamptonshire	67.42	5
2.	Sussex	66.67	N/A
3.	Derbyshire	66.17	6
4.	Gloucestershire	66.17	1
5.	Worcestershire	65.17	N/A
6.	Essex	61.42	9
7.	Kent	60.92	4
8.	Leicestershire	59.17	3
9.	Glamorgan	52.42	8

	Team	%	Last Year
Aviva Premiership
1.	Saracens	74.42	4
2.	London Irish	70.17	12
3.	Harlequins	68.92	1
4.	Bath Rugby	68.42	3
5.	Leicester Tigers	68.00	2
6.	Worcester	68.00	N/A
7.	Newcastle Falcons	64.42	8
8.	Exeter Chiefs	64.42	5
9.	Gloucester Rugby	63.17	9
10.	Sale Sharks	61.42	10
11.	London Wasps	60.92	7
12.	Northampton Saints	57.67	6

	Team	%	Last Year
Super League
1.	Hull KR	75.50	3
2.	Warrington Wolves	74.67	10
3.	St Helens	69.42	13
4.	Huddersfield Giants	69.42	5
5.	Leeds Rhinos	69.17	1
6.	Hull FC	68.75	12
7.	Salford City Reds	68.42	14
8.	Wigan Warriors	67.92	4
9.	Widnes Vikings	65.67	11
10.	Catalan Dragons	64.25	2
11.	Castleford Tigers	64.17	7
12.	Wakefield Wildcats	55.42	8

Case Studies

We’ve picked out some of the top performers from this year’s Sports Social Media Index. Click on the links below to find out how these teams have been using social media.

Hull KR

Overall Position: 1
League: Super League
League Position: 1
%: 75.50

Yorkshire CCC

Overall Position: 6
League: CC Division One
League Position: 1
%: 73.92

Ross County

Overall Position: 18
League: SPFL
League Position: 2
%: 70.42

Judges

Judge 1

Rachel Clayton

Biddable Media Analyst, Umpf

Rachel Clayton is the Biddable Media Analyst at PR and social media agency, Umpf. With a background in digital marketing, she has experience in executing performance driven paid social media campaigns, as well as organic community engagement.

@RachClayton1

Judge 2

Adrian Johnson

MD, PR & Social Media Agency, Umpf

Adrian Johnson is MD and founder of PR and social media agency, Umpf. He has over 17 years’ experience in the sector.

@adrian_johnson

Judge 3

Michael Sheehan

Social Media Customer Experience Manager at William Hill Online

Michael is the Social Media Customer Experience Manager at William Hill Online, currently based in their Gibraltar office he is involved in defining the policies and practices that enable William Hill employees to engage with customers through Social Media.

@Rebel_Ryder

Awards

All press enquiries, please email adrian@umpf.co.uk or call 0800 410 2010