See who's come out on top of the leaderboards this year and find out how we calculate the Sports Social Media Index. #ssmi16
Overall Position: 1
League: Super League
Last Year: 29
%: 75.50
Overall Position: 2
League: Championship
Last Year: 9
%: 75.25
The Sport Social Media Index is an annual league table of all 146 British professional football, rugby and cricket teams, ranked according to the best use of social media by their official club channels. Launched in 2013, the annual Index is compiled by measuring the social media performance of each team based, not just on an algorithm, but also qualitative analysis by a panel of three judges.
The Index, produced by PR and social media agency Umpf, is an overall table of all 146 teams ranked top to bottom, plus nine additional tables showing rankings based on each sporting league.
Despite being relegated at the end of last season, Rugby League team Hull Kingston Rovers take the top spot with an impressive score of 75.5. Division One Cricket and Scottish Premier League teams have also made their first appearances in the top ten overall league table, which is usually dominated by football clubs.
There are three elements to our methodology – with a maximum score of 100 being attainable. Watch the video below to get a better understanding of how it all works or click on the link below for a full description.
See the latest rankings from the tables within the dropdown below. (Tables based on standings at 1st Sep 2016)
Overall League |
||||
Team | Sport | % | Last Year | |
---|---|---|---|---|
1. | Hull KR | 75.50 | 29 | |
2. | Sheffield Wednesday | 75.25 | 9 | |
3. | Warrington Wolves | 74.67 | 128 | |
4. | Northampton | 74.67 | 102 | |
5. | Saracens | 74.42 | 35 | |
6. | Yorkshire | 73.92 | 123 | |
7. | Coventry | 73.17 | 22 | |
8. | Aberdeen | 72.92 | 30 | |
9. | Walsall | 72.92 | 5 | |
10. | Wimbledon | 72.42 | 133 | |
11. | Carlisle Utd | 71.67 | 99 | |
12. | Colchester | 71.33 | 34 | |
13. | Durham | 71.17 | 92 | |
14. | Oxford Utd | 71.08 | 20 | |
15. | Wycombe | 70.92 | 2 | |
16. | Bristol City | 70.92 | 16 | |
17. | Leeds | 70.67 | 27 | |
18. | Ross County | 70.42 | 75 | |
19. | Peterborough | 70.42 | 74 | |
20. | London Irish | 70.17 | 121 | |
21. | Hartlepool | 70.17 | 76 | |
22. | Motherwell | 69.75 | 66 | |
23. | Arsenal | 69.67 | 73 | |
24. | Middlesex | 69.67 | 72 | |
25. | Dundee | 69.58 | 18 | |
26. | St Helens | 69.42 | 147 | |
27. | Huddersfield Giants | 69.42 | 81 | |
28. | West Ham | 69.42 | 58 | |
29. | Plymouth | 69.42 | 17 | |
30. | Burton | 69.42 | 109 | |
31. | Leeds Rhinos | 69.17 | 3 | |
32. | Bournemouth | 69.00 | 24 | |
33. | Celtic | 68.92 | 56 | |
34. | Harlequins | 68.92 | 11 | |
35. | Brentford | 68.92 | 70 | |
36. | Hull FC | 68.75 | 145 | |
37. | Barnet | 68.67 | 41 | |
38. | Bath Rugby | 68.42 | 33 | |
39. | Salford City Reds | 68.42 | 148 | |
40. | Yeovil | 68.17 | 51 | |
41. | Leicester Tigers | 68.00 | 12 | |
42. | Worcester | 68.00 | 12 | |
43. | Wigan Warriors | 67.92 | 71 | |
44. | Hearts | 67.83 | 10 | |
45. | Morecambe | 67.67 | 57 | |
46. | Port Vale | 67.67 | 19 | |
47. | Accrington | 67.42 | 144 | |
48. | Bury | 67.42 | 63 | |
49. | Rochdale | 67.42 | 7 | |
50. | Sheffield United | 67.42 | 137 | |
51. | Northamptonshire | 67.42 | 103 | |
52. | Scunthorpe | 67.17 | 136 | |
53. | Brighton | 67.17 | 15 | |
54. | Norwich | 67.17 | 119 | |
55. | Crystal Palace | 66.92 | 44 | |
56. | Luton | 66.92 | 111 | |
57. | Fleetwood | 66.92 | 135 | |
58. | Rotherham | 66.92 | 105 | |
59. | Oldham | 66.67 | 140 | |
60. | Gillingham | 66.67 | 31 | |
61. | Sussex | 66.67 | 55 | |
62. | Partick Thistle | 66.42 | 52 | |
63. | Charlton | 66.42 | 39 | |
64. | Somerset | 66.42 | 77 | |
65. | Preston North End | 66.42 | 108 | |
66. | Sunderland | 66.17 | 104 | |
67. | Derbyshire | 66.17 | 117 | |
68. | Gloucestershire | 66.17 | 38 | |
69. | Middlesbrough | 65.92 | 78 | |
70. | Nottingham Forest | 65.92 | 86 | |
71. | Widnes Vikings | 65.67 | 139 | |
72. | MK Dons | 65.67 | 6 | |
73. | Man Utd | 65.17 | 53 | |
74. | Worcestershire | 65.67 | 130 | |
75. | Southend | 64.92 | 13 | |
76. | Warwickshire | 64.92 | 88 | |
77. | Leicester | 64.67 | 14 | |
78. | St Johnstone | 64.58 | 60 | |
79. | Newcastle Falcons | 64.42 | 61 | |
80. | Exeter Chiefs | 64.42 | 37 | |
81. | Everton | 64.42 | 82 | |
82. | Cambridge | 64.42 | 98 | |
83. | Barnsley | 64.42 | 113 | |
84. | Catalan Dragons | 64.25 | 4 | |
85. | Castleford Tigers | 64.17 | 93 | |
86. | Burnley | 63.92 | 8 | |
87. | Lancashire | 63.92 | 97 | |
88. | Hampshire | 63.92 | 47 | |
89. | Newcastle | 63.92 | 97 | |
90. | West Brom | 63.42 | 28 | |
91. | Notts County | 63.42 | 80 | |
92. | Gloucester Rugby | 63.17 | 65 | |
93. | Mansfield | 63.17 | 48 | |
94. | Rangers | 62.92 | N/A | |
95. | Kilmarnock | 62.92 | 106 | |
96. | Southampton | 62.92 | 59 | |
97. | Liverpool | 62.67 | 79 | |
98. | Man City | 62.67 | 83 | |
99. | Tottenham | 62.42 | 50 | |
100. | Huddersfield | 62.42 | 43 | |
101. | Watford | 62.17 | 54 | |
102. | Stevenage | 62.17 | 91 | |
103. | Bradford | 62.17 | 125 | |
104. | Exeter | 61.92 | 64 | |
105. | Sale Sharks | 61.42 | 100 | |
106. | Bolton | 61.42 | 118 | |
107. | Essex | 61.42 | 143 | |
108. | Nottinghamshire | 61.42 | 101 | |
109. | Aston Villa | 61.42 | 36 | |
110. | Inverness CT | 60.92 | 89 | |
111. | London Wasps | 60.92 | 42 | |
112. | Grimsby Town | 60.92 | N/A | |
113. | Swindon | 60.92 | 68 | |
114. | Kent | 60.92 | 85 | |
115. | Surrey | 60.67 | 124 | |
116. | Hamilton Academical | 60.42 | 49 | |
117. | Chesterfield | 60.42 | 26 | |
118. | Ipswich | 59.67 | 1 | |
119. | Stoke | 59.42 | 110 | |
120. | Millwall | 59.17 | 129 | |
121. | Leicestershire | 59.17 | 67 | |
122. | Blackburn | 59.17 | 127 | |
123. | Chelsea | 58.92 | 90 | |
124. | Bristol Rovers | 58.92 | 62 | |
125. | Wolves | 58.67 | 25 | |
126. | Swansea | 57.92 | 116 | |
127. | Derby | 57.92 | 96 | |
128. | Northampton Saints | 57.67 | 40 | |
129. | Hull | 57.42 | 95 | |
130. | Wigan | 57.42 | 138 | |
131. | Cheltenham Town | 57.17 | N/A | |
132. | Crewe | 57.17 | 21 | |
133. | Reading | 56.92 | 126 | |
134. | Shrewsbury | 56.67 | 32 | |
135. | QPR | 56.42 | 69 | |
136. | Crawley | 56.17 | 131 | |
137. | Wakefield Wildcats | 55.42 | 114 | |
138. | Blackpool | 55.17 | 142 | |
139. | Newport | 54.42 | 112 | |
140. | Birmingham | 53.67 | 45 | |
141. | Leyton Orient | 53.42 | 23 | |
142. | Cardiff | 53.42 | 120 | |
143. | Portsmouth | 53.17 | 94 | |
144. | Glamorgan | 52.42 | 134 | |
145. | Fulham | 51.42 | 141 | |
146. | Doncaster | 50.17 | 132 |
Premier League |
|||
Team | % | Last Year | |
---|---|---|---|
1. | Arsenal | 69.67 | 11 |
2. | West Ham | 69.42 | 9 |
3. | Bournemouth | 69.00 | 2 |
4. | Crystal Palace | 66.92 | 5 |
5. | Sunderland | 66.17 | 10 |
6. | Middlesbrough | 65.92 | N/A |
7. | Man Utd | 65.17 | 7 |
8. | Leicester | 64.67 | 1 |
9. | Everton | 64.42 | 13 |
10. | Burnley | 63.92 | N/A |
11. | West Brom | 63.42 | 3 |
12. | Southampton | 62.92 | 10 |
13. | Liverpool | 62.67 | 12 |
14. | Man City | 62.67 | 14 |
15. | Tottenham | 62.42 | 6 |
16. | Watford | 62.17 | 8 |
17. | Stoke | 59.42 | 18 |
18. | Chelsea | 58.92 | 15 |
19. | Swansea | 57.92 | 19 |
20. | Hull | 57.42 | N/A |
Championship |
|||
Team | % | Last Year | |
---|---|---|---|
1. | Sheffield Wednesday | 75.25 | 4 |
2. | Bristol City | 70.92 | 6 |
3. | Leeds | 70.67 | 8 |
4. | Burton | 69.42 | N/A |
5. | Brentford | 68.92 | 13 |
6. | Brighton | 67.17 | 5 |
7. | Norwich | 67.17 | N/A |
8. | Rotherham | 66.92 | 18 |
9. | Preston North End | 66.42 | 19 |
10. | Nottingham Forest | 65.92 | 15 |
11. | Barnsley | 64.42 | N/A |
12. | Newcastle | 63.92 | N/A |
13. | Huddersfield | 62.42 | 10 |
14. | Aston Villa | 61.42 | N/A |
15. | Ipswich | 59.67 | 1 |
16. | Blackburn | 59.17 | 23 |
17. | Wolves | 58.67 | 7 |
18. | Derby | 57.92 | 17 |
19. | Wigan | 57.42 | N/A |
20. | Reading | 56.92 | 22 |
21. | QPR | 56.42 | 12 |
22. | Birmingham | 53.67 | 11 |
23. | Cardiff | 53.42 | 21 |
24. | Fulham | 51.42 | 24 |
Scottish Premiership |
|||
Team | % | Last Year | |
---|---|---|---|
1. | Aberdeen | 72.92 | 3 |
2. | Ross County | 70.42 | 9 |
3. | Motherwell | 69.75 | 8 |
4. | Dundee | 69.58 | 2 |
5. | Celtic | 68.92 | 6 |
6. | Heart of Midlothian | 67.83 | 1 |
7. | Partick Thistle | 66.42 | 5 |
8. | St Johnstone | 64.58 | 7 |
9. | Rangers | 62.92 | N/A |
10. | Kilmarnock | 62.92 | 11 |
11. | Inverness CT | 60.92 | 10 |
12. | Hamilton Academical | 60.42 | 4 |
EFL League One |
|||
Team | % | Last Year | |
---|---|---|---|
1. | Northampton | 74.67 | N/A |
2. | Coventry | 73.17 | 6 |
3. | Walsall | 72.92 | 1 |
4. | Wimbledon | 72.42 | N/A |
5. | Oxford Utd | 71.08 | N/A |
6. | Peterborough | 70.42 | 13 |
7. | Port Vale | 67.67 | 4 |
8. | Bury | 67.42 | 11 |
9. | Rochdale | 67.42 | 2 |
10. | Sheffield United | 67.42 | 21 |
11. | Scunthorpe | 67.17 | 20 |
12. | Fleetwood | 66.92 | 19 |
13. | Oldham | 66.67 | 23 |
14. | Gillingham | 66.67 | 8 |
15. | Charlton | 66.42 | N/A |
16. | MK Dons | 65.67 | N/A |
17. | Southend | 64.92 | 3 |
18. | Bradford | 62.17 | 16 |
19. | Bolton | 61.42 | N/A |
20. | Swindon | 60.92 | 12 |
21. | Chesterfield | 60.42 | 7 |
22. | Millwall | 59.17 | 17 |
23. | Bristol Rovers | 58.92 | N/A |
24. | Shrewsbury | 56.67 | 9 |
EFL League Two |
|||
Team | % | Last Year | |
---|---|---|---|
1. | Carlisle Utd | 71.67 | 17 |
2. | Colchester | 71.33 | N/A |
3. | Wycombe | 70.92 | 1 |
4. | Hartlepool | 70.17 | 11 |
5. | Plymouth | 69.42 | 2 |
6. | Barnet | 68.67 | 5 |
7. | Yeovil | 68.17 | 7 |
8. | Morecambe | 67.67 | 8 |
9. | Accrington | 67.42 | 23 |
10. | Luton | 66.92 | 19 |
11. | Cambridge | 64.42 | 16 |
12. | Notts County | 63.42 | 12 |
13. | Mansfield | 63.17 | 6 |
14. | Stevenage | 62.17 | 14 |
15. | Exeter | 61.92 | 10 |
16. | Grimsby Town | 60.92 | N/A |
17. | Cheltenham Town | 57.17 | N/A |
18. | Crewe | 57.17 | N/A |
19. | Crawley | 56.17 | 21 |
20. | Blackpool | 55.17 | N/A |
21. | Newport | 54.42 | 20 |
22. | Leyton Orient | 53.42 | 4 |
23. | Portsmouth | 53.17 | 15 |
24. | Doncaster | 50.17 | N/A |
CC Division One |
|||
Team | % | Last Year | |
---|---|---|---|
1. | Yorkshire | 73.92 | 8 |
2. | Durham | 71.17 | 6 |
3. | Middlesex | 69.67 | 3 |
4. | Somerset | 66.42 | 4 |
5. | Warwickshire | 64.92 | 5 |
6. | Lancashire | 63.92 | N/A |
7. | Hampshire | 63.92 | 1 |
8. | Nottinghamshire | 61.42 | 7 |
9. | Surrey | 60.67 | N/A |
CC Division Two |
|||
Team | % | Last Year | |
---|---|---|---|
1. | Northamptonshire | 67.42 | 5 |
2. | Sussex | 66.67 | N/A |
3. | Derbyshire | 66.17 | 6 |
4. | Gloucestershire | 66.17 | 1 |
5. | Worcestershire | 65.17 | N/A |
6. | Essex | 61.42 | 9 |
7. | Kent | 60.92 | 4 |
8. | Leicestershire | 59.17 | 3 |
9. | Glamorgan | 52.42 | 8 |
Aviva Premiership |
|||
Team | % | Last Year | |
---|---|---|---|
1. | Saracens | 74.42 | 4 |
2. | London Irish | 70.17 | 12 |
3. | Harlequins | 68.92 | 1 |
4. | Bath Rugby | 68.42 | 3 |
5. | Leicester Tigers | 68.00 | 2 |
6. | Worcester | 68.00 | N/A |
7. | Newcastle Falcons | 64.42 | 8 |
8. | Exeter Chiefs | 64.42 | 5 |
9. | Gloucester Rugby | 63.17 | 9 |
10. | Sale Sharks | 61.42 | 10 |
11. | London Wasps | 60.92 | 7 |
12. | Northampton Saints | 57.67 | 6 |
Super League |
|||
Team | % | Last Year | |
---|---|---|---|
1. | Hull KR | 75.50 | 3 |
2. | Warrington Wolves | 74.67 | 10 |
3. | St Helens | 69.42 | 13 |
4. | Huddersfield Giants | 69.42 | 5 |
5. | Leeds Rhinos | 69.17 | 1 |
6. | Hull FC | 68.75 | 12 |
7. | Salford City Reds | 68.42 | 14 |
8. | Wigan Warriors | 67.92 | 4 |
9. | Widnes Vikings | 65.67 | 11 |
10. | Catalan Dragons | 64.25 | 2 |
11. | Castleford Tigers | 64.17 | 7 |
12. | Wakefield Wildcats | 55.42 | 8 |
We’ve picked out some of the top performers from this year’s Sports Social Media Index. Click on the links below to find out how these teams have been using social media.
Overall Position: 1
League: Super League
League Position: 1
%: 75.50
Overall Position: 6
League: CC Division One
League Position: 1
%: 73.92
Overall Position: 18
League: SPFL
League Position: 2
%: 70.42
Rachel Clayton is the Biddable Media Analyst at PR and social media agency, Umpf. With a background in digital marketing, she has experience in executing performance driven paid social media campaigns, as well as organic community engagement.
@RachClayton1Adrian Johnson is MD and founder of PR and social media agency, Umpf. He has over 17 years’ experience in the sector.
@adrian_johnsonMichael is the Social Media Customer Experience Manager at William Hill Online, currently based in their Gibraltar office he is involved in defining the policies and practices that enable William Hill employees to engage with customers through Social Media.
@Rebel_Ryder