Table toppers
for 2016

See who's come out on top of the leaderboards this year and find out how we calculate the Sports Social Media Index. #ssmi16

ssmi award icons

Hull KR

Overall Position: 1
League: Super League
Last Year: 29
%: 75.50

ssmi award icons

Sheffield Wednesday

Overall Position: 2
League: Championship
Last Year: 9
%: 75.25

Introduction

The Sport Social Media Index is an annual league table of all 146 British professional football, rugby and cricket teams, ranked according to the best use of social media by their official club channels. Launched in 2013, the annual Index is compiled by measuring the social media performance of each team based, not just on an algorithm, but also qualitative analysis by a panel of three judges.

The Index, produced by PR and social media agency Umpf, is an overall table of all 146 teams ranked top to bottom, plus nine additional tables showing rankings based on each sporting league.

Despite being relegated at the end of last season, Rugby League team Hull Kingston Rovers take the top spot with an impressive score of 75.5. Division One Cricket and Scottish Premier League teams have also made their first appearances in the top ten overall league table, which is usually dominated by football clubs.

Methodology

There are three elements to our methodology – with a maximum score of 100 being attainable. Watch the video below to get a better understanding of how it all works or click on the link below for a full description.

League Tables

See the latest rankings from the tables within the dropdown below. (Tables based on standings at 1st Sep 2016)

Sports Social Media Index Football Icon Sport Social Media Index Cricket Icon Sports Social Media Index Rugby Icon Overall League

Team Sport % Last Year
1. Hull KR Sports Social Media Index Rugby Icon 75.50 29
2. Sheffield Wednesday Sports Social Media Index Football Icon 75.25 9
3. Warrington Wolves Sports Social Media Index Rugby Icon 74.67 128
4. Northampton Sports Social Media Index Football Icon 74.67 102
5. Saracens Sports Social Media Index Rugby Icon 74.42 35
6. Yorkshire Sport Social Media Index Cricket Icon 73.92 123
7. Coventry Sports Social Media Index Football Icon 73.17 22
8. Aberdeen Sports Social Media Index Football Icon 72.92 30
9. Walsall Sports Social Media Index Football Icon 72.92 5
10. Wimbledon Sports Social Media Index Football Icon 72.42 133
11. Carlisle Utd Sports Social Media Index Football Icon 71.67 99
12. Colchester Sports Social Media Index Football Icon 71.33 34
13. Durham Sport Social Media Index Cricket Icon 71.17 92
14. Oxford Utd Sports Social Media Index Football Icon 71.08 20
15. Wycombe Sports Social Media Index Football Icon 70.92 2
16. Bristol City Sports Social Media Index Football Icon 70.92 16
17. Leeds Sports Social Media Index Football Icon 70.67 27
18. Ross County Sports Social Media Index Football Icon 70.42 75
19. Peterborough Sports Social Media Index Football Icon 70.42 74
20. London Irish Sports Social Media Index Rugby Icon 70.17 121
21. Hartlepool Sports Social Media Index Football Icon 70.17 76
22. Motherwell Sports Social Media Index Football Icon 69.75 66
23. Arsenal Sports Social Media Index Football Icon 69.67 73
24. Middlesex Sport Social Media Index Cricket Icon 69.67 72
25. Dundee Sports Social Media Index Football Icon 69.58 18
26. St Helens Sports Social Media Index Rugby Icon 69.42 147
27. Huddersfield Giants Sports Social Media Index Rugby Icon 69.42 81
28. West Ham Sports Social Media Index Football Icon 69.42 58
29. Plymouth Sports Social Media Index Football Icon 69.42 17
30. Burton Sports Social Media Index Football Icon 69.42 109
31. Leeds Rhinos Sports Social Media Index Rugby Icon 69.17 3
32. Bournemouth Sports Social Media Index Football Icon 69.00 24
33. Celtic Sports Social Media Index Football Icon 68.92 56
34. Harlequins Sports Social Media Index Rugby Icon 68.92 11
35. Brentford Sports Social Media Index Football Icon 68.92 70
36. Hull FC Sports Social Media Index Rugby Icon 68.75 145
37. Barnet Sports Social Media Index Football Icon 68.67 41
38. Bath Rugby Sports Social Media Index Rugby Icon 68.42 33
39. Salford City Reds Sports Social Media Index Football Icon 68.42 148
40. Yeovil Sports Social Media Index Football Icon 68.17 51
41. Leicester Tigers Sports Social Media Index Rugby Icon 68.00 12
42. Worcester Sports Social Media Index Rugby Icon 68.00 12
43. Wigan Warriors Sports Social Media Index Rugby Icon 67.92 71
44. Hearts Sports Social Media Index Football Icon 67.83 10
45. Morecambe Sports Social Media Index Football Icon 67.67 57
46. Port Vale Sports Social Media Index Football Icon 67.67 19
47. Accrington Sports Social Media Index Football Icon 67.42 144
48. Bury Sports Social Media Index Football Icon 67.42 63
49. Rochdale Sports Social Media Index Football Icon 67.42 7
50. Sheffield United Sports Social Media Index Football Icon 67.42 137
51. Northamptonshire Sport Social Media Index Cricket Icon 67.42 103
52. Scunthorpe Sports Social Media Index Football Icon 67.17 136
53. Brighton Sports Social Media Index Football Icon 67.17 15
54. Norwich Sports Social Media Index Football Icon 67.17 119
55. Crystal Palace Sports Social Media Index Football Icon 66.92 44
56. Luton Sports Social Media Index Football Icon 66.92 111
57. Fleetwood Sports Social Media Index Football Icon 66.92 135
58. Rotherham Sports Social Media Index Football Icon 66.92 105
59. Oldham Sports Social Media Index Football Icon 66.67 140
60. Gillingham Sports Social Media Index Football Icon 66.67 31
61. Sussex Sport Social Media Index Cricket Icon 66.67 55
62. Partick Thistle Sports Social Media Index Football Icon 66.42 52
63. Charlton Sports Social Media Index Football Icon 66.42 39
64. Somerset Sport Social Media Index Cricket Icon 66.42 77
65. Preston North End Sports Social Media Index Football Icon 66.42 108
66. Sunderland Sports Social Media Index Football Icon 66.17 104
67. Derbyshire Sport Social Media Index Cricket Icon 66.17 117
68. Gloucestershire Sport Social Media Index Cricket Icon 66.17 38
69. Middlesbrough Sports Social Media Index Football Icon 65.92 78
70. Nottingham Forest Sports Social Media Index Football Icon 65.92 86
71. Widnes Vikings Sports Social Media Index Rugby Icon 65.67 139
72. MK Dons Sports Social Media Index Football Icon 65.67 6
73. Man Utd Sports Social Media Index Football Icon 65.17 53
74. Worcestershire Sport Social Media Index Cricket Icon 65.67 130
75. Southend Sports Social Media Index Football Icon 64.92 13
76. Warwickshire Sport Social Media Index Cricket Icon 64.92 88
77. Leicester Sports Social Media Index Football Icon 64.67 14
78. St Johnstone Sports Social Media Index Football Icon 64.58 60
79. Newcastle Falcons Sports Social Media Index Rugby Icon 64.42 61
80. Exeter Chiefs Sports Social Media Index Rugby Icon 64.42 37
81. Everton Sports Social Media Index Football Icon 64.42 82
82. Cambridge Sports Social Media Index Football Icon 64.42 98
83. Barnsley Sports Social Media Index Football Icon 64.42 113
84. Catalan Dragons Sports Social Media Index Rugby Icon 64.25 4
85. Castleford Tigers Sports Social Media Index Rugby Icon 64.17 93
86. Burnley Sports Social Media Index Football Icon 63.92 8
87. Lancashire Sport Social Media Index Cricket Icon 63.92 97
88. Hampshire Sport Social Media Index Cricket Icon 63.92 47
89. Newcastle Sports Social Media Index Football Icon 63.92 97
90. West Brom Sports Social Media Index Football Icon 63.42 28
91. Notts County Sports Social Media Index Football Icon 63.42 80
92. Gloucester Rugby Sports Social Media Index Rugby Icon 63.17 65
93. Mansfield Sports Social Media Index Football Icon 63.17 48
94. Rangers Sports Social Media Index Football Icon 62.92 N/A
95. Kilmarnock Sports Social Media Index Football Icon 62.92 106
96. Southampton Sports Social Media Index Football Icon 62.92 59
97. Liverpool Sports Social Media Index Football Icon 62.67 79
98. Man City Sports Social Media Index Football Icon 62.67 83
99. Tottenham Sports Social Media Index Football Icon 62.42 50
100. Huddersfield Sports Social Media Index Football Icon 62.42 43
101. Watford Sports Social Media Index Football Icon 62.17 54
102. Stevenage Sports Social Media Index Football Icon 62.17 91
103. Bradford Sports Social Media Index Football Icon 62.17 125
104. Exeter Sports Social Media Index Football Icon 61.92 64
105. Sale Sharks Sports Social Media Index Rugby Icon 61.42 100
106. Bolton Sports Social Media Index Football Icon 61.42 118
107. Essex Sport Social Media Index Cricket Icon 61.42 143
108. Nottinghamshire Sport Social Media Index Cricket Icon 61.42 101
109. Aston Villa Sports Social Media Index Football Icon 61.42 36
110. Inverness CT Sports Social Media Index Football Icon 60.92 89
111. London Wasps Sports Social Media Index Rugby Icon 60.92 42
112. Grimsby Town Sports Social Media Index Football Icon 60.92 N/A
113. Swindon Sports Social Media Index Football Icon 60.92 68
114. Kent Sport Social Media Index Cricket Icon 60.92 85
115. Surrey Sport Social Media Index Cricket Icon 60.67 124
116. Hamilton Academical Sports Social Media Index Football Icon 60.42 49
117. Chesterfield Sports Social Media Index Football Icon 60.42 26
118. Ipswich Sports Social Media Index Football Icon 59.67 1
119. Stoke Sports Social Media Index Football Icon 59.42 110
120. Millwall Sports Social Media Index Football Icon 59.17 129
121. Leicestershire Sport Social Media Index Cricket Icon 59.17 67
122. Blackburn Sports Social Media Index Football Icon 59.17 127
123. Chelsea Sports Social Media Index Football Icon 58.92 90
124. Bristol Rovers Sports Social Media Index Football Icon 58.92 62
125. Wolves Sports Social Media Index Football Icon 58.67 25
126. Swansea Sports Social Media Index Football Icon 57.92 116
127. Derby Sports Social Media Index Football Icon 57.92 96
128. Northampton Saints Sports Social Media Index Rugby Icon 57.67 40
129. Hull Sports Social Media Index Football Icon 57.42 95
130. Wigan Sports Social Media Index Football Icon 57.42 138
131. Cheltenham Town Sports Social Media Index Football Icon 57.17 N/A
132. Crewe Sports Social Media Index Football Icon 57.17 21
133. Reading Sports Social Media Index Football Icon 56.92 126
134. Shrewsbury Sports Social Media Index Football Icon 56.67 32
135. QPR Sports Social Media Index Football Icon 56.42 69
136. Crawley Sports Social Media Index Football Icon 56.17 131
137. Wakefield Wildcats Sports Social Media Index Rugby Icon 55.42 114
138. Blackpool Sports Social Media Index Football Icon 55.17 142
139. Newport Sports Social Media Index Football Icon 54.42 112
140. Birmingham Sports Social Media Index Football Icon 53.67 45
141. Leyton Orient Sports Social Media Index Football Icon 53.42 23
142. Cardiff Sports Social Media Index Football Icon 53.42 120
143. Portsmouth Sports Social Media Index Football Icon 53.17 94
144. Glamorgan Sport Social Media Index Cricket Icon 52.42 134
145. Fulham Sports Social Media Index Football Icon 51.42 141
146. Doncaster Sports Social Media Index Football Icon 50.17 132

Sports Social Media Index Football Icon Premier League

Team % Last Year
1. Arsenal 69.67 11
2. West Ham 69.42 9
3. Bournemouth 69.00 2
4. Crystal Palace 66.92 5
5. Sunderland 66.17 10
6. Middlesbrough 65.92 N/A
7. Man Utd 65.17 7
8. Leicester 64.67 1
9. Everton 64.42 13
10. Burnley 63.92 N/A
11. West Brom 63.42 3
12. Southampton 62.92 10
13. Liverpool 62.67 12
14. Man City 62.67 14
15. Tottenham 62.42 6
16. Watford 62.17 8
17. Stoke 59.42 18
18. Chelsea 58.92 15
19. Swansea 57.92 19
20. Hull 57.42 N/A

Sports Social Media Index Football Icon Championship

Team % Last Year
1. Sheffield Wednesday 75.25 4
2. Bristol City 70.92 6
3. Leeds 70.67 8
4. Burton 69.42 N/A
5. Brentford 68.92 13
6. Brighton 67.17 5
7. Norwich 67.17 N/A
8. Rotherham 66.92 18
9. Preston North End 66.42 19
10. Nottingham Forest 65.92 15
11. Barnsley 64.42 N/A
12. Newcastle 63.92 N/A
13. Huddersfield 62.42 10
14. Aston Villa 61.42 N/A
15. Ipswich 59.67 1
16. Blackburn 59.17 23
17. Wolves 58.67 7
18. Derby 57.92 17
19. Wigan 57.42 N/A
20. Reading 56.92 22
21. QPR 56.42 12
22. Birmingham 53.67 11
23. Cardiff 53.42 21
24. Fulham 51.42 24

Sports Social Media Index Football Icon Scottish Premiership

Team % Last Year
1. Aberdeen 72.92 3
2. Ross County 70.42 9
3. Motherwell 69.75 8
4. Dundee 69.58 2
5. Celtic 68.92 6
6. Heart of Midlothian 67.83 1
7. Partick Thistle 66.42 5
8. St Johnstone 64.58 7
9. Rangers 62.92 N/A
10. Kilmarnock 62.92 11
11. Inverness CT 60.92 10
12. Hamilton Academical 60.42 4

Sports Social Media Index Football Icon EFL League One

Team % Last Year
1. Northampton 74.67 N/A
2. Coventry 73.17 6
3. Walsall 72.92 1
4. Wimbledon 72.42 N/A
5. Oxford Utd 71.08 N/A
6. Peterborough 70.42 13
7. Port Vale 67.67 4
8. Bury 67.42 11
9. Rochdale 67.42 2
10. Sheffield United 67.42 21
11. Scunthorpe 67.17 20
12. Fleetwood 66.92 19
13. Oldham 66.67 23
14. Gillingham 66.67 8
15. Charlton 66.42 N/A
16. MK Dons 65.67 N/A
17. Southend 64.92 3
18. Bradford 62.17 16
19. Bolton 61.42 N/A
20. Swindon 60.92 12
21. Chesterfield 60.42 7
22. Millwall 59.17 17
23. Bristol Rovers 58.92 N/A
24. Shrewsbury 56.67 9

Sports Social Media Index Football Icon EFL League Two

Team % Last Year
1. Carlisle Utd 71.67 17
2. Colchester 71.33 N/A
3. Wycombe 70.92 1
4. Hartlepool 70.17 11
5. Plymouth 69.42 2
6. Barnet 68.67 5
7. Yeovil 68.17 7
8. Morecambe 67.67 8
9. Accrington 67.42 23
10. Luton 66.92 19
11. Cambridge 64.42 16
12. Notts County 63.42 12
13. Mansfield 63.17 6
14. Stevenage 62.17 14
15. Exeter 61.92 10
16. Grimsby Town 60.92 N/A
17. Cheltenham Town 57.17 N/A
18. Crewe 57.17 N/A
19. Crawley 56.17 21
20. Blackpool 55.17 N/A
21. Newport 54.42 20
22. Leyton Orient 53.42 4
23. Portsmouth 53.17 15
24. Doncaster 50.17 N/A

Sports Social Media Index Cricket Icon CC Division One

Team % Last Year
1. Yorkshire 73.92 8
2. Durham 71.17 6
3. Middlesex 69.67 3
4. Somerset 66.42 4
5. Warwickshire 64.92 5
6. Lancashire 63.92 N/A
7. Hampshire 63.92 1
8. Nottinghamshire 61.42 7
9. Surrey 60.67 N/A

Sport Social Media Index Cricket Icon CC Division Two

Team % Last Year
1. Northamptonshire 67.42 5
2. Sussex 66.67 N/A
3. Derbyshire 66.17 6
4. Gloucestershire 66.17 1
5. Worcestershire 65.17 N/A
6. Essex 61.42 9
7. Kent 60.92 4
8. Leicestershire 59.17 3
9. Glamorgan 52.42 8

Sports Social Media Index Rugby Icon Aviva Premiership

Team % Last Year
1. Saracens 74.42 4
2. London Irish 70.17 12
3. Harlequins 68.92 1
4. Bath Rugby 68.42 3
5. Leicester Tigers 68.00 2
6. Worcester 68.00 N/A
7. Newcastle Falcons 64.42 8
8. Exeter Chiefs 64.42 5
9. Gloucester Rugby 63.17 9
10. Sale Sharks 61.42 10
11. London Wasps 60.92 7
12. Northampton Saints 57.67 6

Sports Social Media Index Rugby Icon Super League

Team % Last Year
1. Hull KR 75.50 3
2. Warrington Wolves 74.67 10
3. St Helens 69.42 13
4. Huddersfield Giants 69.42 5
5. Leeds Rhinos 69.17 1
6. Hull FC 68.75 12
7. Salford City Reds 68.42 14
8. Wigan Warriors 67.92 4
9. Widnes Vikings 65.67 11
10. Catalan Dragons 64.25 2
11. Castleford Tigers 64.17 7
12. Wakefield Wildcats 55.42 8

Case Studies

We’ve picked out some of the top performers from this year’s Sports Social Media Index. Click on the links below to find out how these teams have been using social media.

Hull KR

Overall Position: 1
League: Super League
League Position: 1
%: 75.50

Yorkshire CCC

Overall Position: 6
League: CC Division One
League Position: 1
%: 73.92

Ross County

Overall Position: 18
League: SPFL
League Position: 2
%: 70.42

Judges

Judge 1

Rachel Clayton

Biddable Media Analyst, Umpf

Rachel Clayton is the Biddable Media Analyst at PR and social media agency, Umpf. With a background in digital marketing, she has experience in executing performance driven paid social media campaigns, as well as organic community engagement.

@RachClayton1
Judge 2

Adrian Johnson

MD, PR & Social Media Agency, Umpf

Adrian Johnson is MD and founder of PR and social media agency, Umpf. He has over 17 years’ experience in the sector.

@adrian_johnson
Judge 3

Michael Sheehan

Social Media Customer Experience Manager at William Hill Online

Michael is the Social Media Customer Experience Manager at William Hill Online, currently based in their Gibraltar office he is involved in defining the policies and practices that enable William Hill employees to engage with customers through Social Media.

@Rebel_Ryder

Awards

All press enquiries, please email adrian@umpf.co.uk or call 0800 410 2010